Book Outline – Redefine Winning

Against the Grain: How Innovators Take Risks and Redefine Winning

Hook
Are you highly competitive? Do you find yourself making unconventional decisions and getting into riskier than normal situations? Maybe you imagine yourself doing these things, but lack the courage to pursue being competitive and taking risks real-time?

Who This Book is For (& Coaching)

Coaches, entrepreneurs, executives (C-Suite, manager, team leaders),
Professionals transitioning from traditional work world (corporate America, the military, government)
Novice Entrepreneurs and Startups
Those on the cusp of an idea but are afraid or don’t know what to do

How This Book Will Help You (Summary)
The author will help fledgling risk takers understand, and gain access to the courage of taking risks as a normal,
acceptable and consummate behavior.

To help you realize your real power and drive outcomes through taking new and innovative risks
To help you lead and manage your team (or organization) through turbulent times
To help you see the world as a positive-sum game and take on new perspectives
To help you explore new opportunities (career, professional) and create new pathways for success
Among other outcomes…

What Makes This Book Different
Seldom do we get books where the “how to’s” from the mind of ordinary people who achieve extraordinary
feats. The author is putting that knowledge directly in the hands of readers.

What most people get wrong about taking risks
How most people define winning
What I’ve learned through over 30 years of unconventional experience, seven tours of duty, three
keystone projects launched, and dozens of risk-takers empowered

Who You Will Learn From

Interviews from risk takers and innovators
Research from world renowned data sources
Experiences from the author

“The real test of a consummate risk taker – entrepreneur, student, athlete or other professional is the awesome strength they use to give themselves completely over to their goals.”

“There is a big risk in not providing actionable information. Likewise in providing misleading facts. It was important for me to arrange, model and articulate my experiences to help you become a better risk taker.”